VERTU GINZA

Outline
The flagship store of VERTU, a high-end mobile phone company, was built in a renovated 20-year-old tenant building at Ginza 4-chome intersection. The façade is finished in anodized aluminum with a pattern of polished and unpolished colored aluminum panels. The central part of the façade is extended to the interior of the store. The curved wall inside the store is a "feature wall," a display fixture that can be opened and closed.
Location
  • Tokyo
Journal
Shinkenchiku May 2009 issue
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